New York Times Discusses Book Promotion

One of my daily rituals involves checking The New York Times’ Books section — not because I’m expecting to ever see one of my books mentioned there, even by accident, but because it’s interesting to see what the Old Gray Lady deems newsworthy when it comes to what it believes we, the little people, should be reading from conglomerate publishers. (Independent presses probably need not apply. Probably.)

Anywhoodledoo, one of the things I’m plotting in the months to come is how to promote my debut that arrives in November. This is terribly daunting, especially when you’re not flashy or comfortable hawking yourself, but it must be done.

The Demands of Book Promotion: Frivolous or Necessary? features writers James Parker and Anna Holmes discussing how they approach this essential step to building an author’s following. With all due respect, James Parker’s contribution is nothing but a bunch of high-minded gobbledygook that offers nothing of substance, but Anna Holmes’ piece is worth reading because it’s illustrative and practical for first-timers.

In short, it’s all about the readers and finding creative ways to reach them, mainstream media be damned. Easier said than done, but true.

Do you agree?


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