Back in March and April of this year, I embarked on a near three-week-long 99-cent promotion for my debut novel, The Dark Servant. I documented which promotional sites I paid to advertise my book, and how many books, according to those websites, I sold. Here’s the original post, and I suggest you read it to see which sites I plan on using again, and which ones I’ll avoid.
Long story short, I paid $506 to advertise my (discounted) 99-cent eBook directly to readers through nearly a dozen websites. According to my publisher, Samhain Publishing, I sold a total of 1,265 promotional copies through various retail outlets. I don’t mind saying my royalties amounted to $386.10. So, based on promotional copies alone, I came out behind financially. But I don’t mind because I always viewed this endeavor as an experiment for future promotions. I know which sites to use before my next dance with Sentinels (available November 3, 2015). I hope for a 99-cent promotion for that book next spring. But that will depend on one big thing: whether I can land a BookBub slot. BookBub rocked and alone was responsible for moving more than 800 books! It’s pricey (around $280, I think), but worth it. So, as promised long ago, here’s how I got to 1,265.
Amazon International: 117
All hail BookBub!
And for anyone out there who reads this and has a question, please, fire away!